As I mentioned I decided to take the initiative and create a rough draft for a company look book. Look books are very popular when it comes the fashion world but I think they are great for letting consumers and potential partners, investors, sponsors etc know what a business has to offer. NuLife the brand is doing so many wonderful things and I think that a look book will bring all of those things into one document so that people are aware of all that there is to offer. I compiled what I thought was best to put in the 2013 look book and gave my mentor insight on how she could use it for her benefit. I also told her that it would be a great idea to have her graphic designer spruce it up so that it is appealing to the eye. She absolutely loved the idea and was very excited that I brought it to her, it sparked some great ideas for her and she has her graphic designer working on it so that she can get them printed and out to the public. I think that this will also help with organizing what the brand is doing and always promoting the different lines and products/services the brand has to offer.
