As I was working on the media kit I thought that it would be extremely useful to create a look book for the company as well. NuLife has so many services and products and it is important that the audience aware of them all. I know for sure the Splash bar has amazing recovery and meal replacement shakes that are for sale to the public and I know that a lot of members are not aware that they can buy shakes at anytime not just when they are working out. I feel like the look book will be great for potential sponsors and business ventures but it will help the organization promote products as well. NuLife Fitness Camp offers boot camp classes, NuLife DVD, NuLife fitness apparel, NuLife Splash Bar, NuLife Whey Protein just to name a few and when you have so much going on you have to do checks and balances to ensure that your are capitalizing on everything. Growth and success are great but it comes with not only a lot of time management but having the proper product placement, packaging, and promotion.
