I am continuing to work on the media kit, my mentor has so many things going on and my job is to organize them all in one document so that she can present them to the media. I think it is important to be consistent and professional in your presentation you want to set the tone for media, although they make the ultimate decision on how they present your brand if you present yourself to them in a certain way you can help guide them into the direction that you want them to go. The media kit that I created and I am editing will be able to be used on current and future campaigns and it will be easy for staff to update and send out. I definitely feel a little pressure because I know that this is something that the business really needs and I want to be sure that I do it right and not to mention is close to the end of my mentorship so I have so much to manage and prioritize.
